Industry Overview
Combos are a great way to boost upsell and cross-sell opportunities for restaurants. While combos might seem like an easy route to cash in on increasing consumer wallet sizes, the lack of balanced and systematically identified combos could drive customers across the aisle.
The problem
Our client, one of the biggest QSR chains in India wanted to introduce combos to its current offerings. However, with more than 35+ outlets, identifying the right set of combos across various channels such as dine-in, takeaway, and online-delivery was a major challenge.