Sales &
Merchandising

• Pricing Strategy and Analytics
• Sales Forecasting
• Store wise Assortment Planning
• Promotion Analytics
• Markdown & Clearance
• Private label strategy

Marketing &
Customer Insights

• Customer Central SKU identification & strategy
• Customer Profiling and Behavioral Analysis
• Customer Loyalty program
• Acquisition & Targeting through CRM analytics
• Voice of Customer
• Marketing Mix Modelling

Supply Chain &
Sourcing Operations

• Demand Planning & allocation
• Transportation Management and Route Optimization
• Inventory & markdown optimization
• Supplier Evaluation & Risk Assessment
• Merchandising Planning & Replenishment

Channel
Analytics

• eCommerce & Site Analytics
• Human Resource Analytics
• Store Operations and analytics
• New Store Opening Planning
• Planogram Optimization
• Mobile Commerce & App Performance

Sales &
Marketing

• Price optimization
• Trade Promotions & Campaign management
• Cross sell/ upsell recommender models
• Salesforce Effectiveness
• Category Forecasting
• Market Mix Modelling
• Competitive & Cannibalization Analysis

Retailer Management &
Customer Management

• Retailer profiling & Segmentation
• Retailer churn prediction
• Retailer Lifetime Value
• Voice of Customer
• Product placement & Assortment optimization
• New product launch
• Ecommerce – Websites’ analysis to sell

Supply chain and
Logistics

• Inventory & markdown optimization
• Fulfilment Intelligence
• Primary and Secondary Norms
• Transportation Management & Route Optimization
• Replenishment Management
• Network planning

Manufacturing &
Warehousing

• Demand Forecasting
• Planning & Procurement
• Supplier Evaluation & Risk Assessment
• Workforce optimization
• Warehouse design and management
• Predictive asset maintenance

Sales & Marketing, Commercial Effectiveness

• Call Planning & Detailing
• Salesforce Effectiveness
• HCP Omni-Channel Analytics
• Commercial Spend Optimization
• Marketing Mix Modelling
• Closed Loop Marketing (CLM)
• Promo effectiveness

Revenue
Management

• Diagnosis and prevention of failure to supply penalties
• Chargeback discrepancies analysis
• Payor (PBM/insurer) rebate analysis
• Pharmacy rebate analysis

Supply Chain &
Logistics

• Supply & Demand Planning
• Serialization analytics
• RCA for expired drugs
• Yield optimization
• Forecasting
• Replenishment Management
• Network optimization

R&D, Regulatory
& others

• Infection prediction | Vector Borne Diseases (VBD) & COVID-19
• Regulatory reporting & Monitoring
• Drug discovery & Product Safety analytics
• Competitive Intelligence through web & digital analytics
• Enterprise Level Dashboarding

Revenue
Management

• Pricing Strategy and Analytics
• Customer Lifetime Value
• Identify customers for digital migration
• Prioritize complaints by estimating the potential impact of CX
• Improve Branch Productivity

Marketing

• Customer Segmentation, Profiling and Attrition Analysis
• Multi-Channel Marketing
• Cross-Sell and Next Best Offer Models
• Content Marketing & Campaign Analysis
• Channel Productivity
• Recommendation Engines

Customer
Insights

• Understanding drivers and identifying economic impact of NPS
• Web Drop-Off Analysis
• Multi-Touch Attribution
• Optimize customer journeys across channels
• Voice of Customer

Compliance & Risk Management

• Anti-Money Laundering- Scenario Validation & Predictive Pattern Detection
• Fraud Control Models
• Loss Forecasting & Recovery Models
• Application/Behavioral Scorecards
• Stress Testing & Portfolio Optimization

Distribution
Analytics

• Workforce Planning & Scheduling
• Job Code Design & Optimization
• Material Handling
• Outbound Route Optimization
• Multi Channel Demand Forecasting
• Global Distribution System (GDS) Optimization

Supply Chain
Analytics

• Network Design & Optimization
• Inventory Planning & Policy Setting
• Transportation Cost Optimization
• Reverse Logistics
• Supply chain visibility (real time tracking)
• Lead Time Optimization

Transportation
Analytics

• Fleet Management
• Spend Analysis
• Scheduling & Load Optimization
• Warehouse Capacity Planning
• Asset Utilization
• On time delivery monitoring
• Vehicle allotment automation

Marketing &
Consumer Insights

• Retention & Churn Analytics
• Customer feedback analysis
• Marketing spends optimization
• Market Opportunity Assessment
• Sales Planning & Forecasting
• Lost Sales Dashboard

Sales &
Marketing

• Promotional Lift Analysis & Decomposition
• Products' baskets for cross sell and upsell
• New products forecasting and cannibalization
• Media Mix Modelling
• Order data and returns analysis
• Menu Optimization and product improvement

Customer Analytics &
Engagement

• Voice of Customer
• Customer profiling & Segmentation
• Customer churn prediction
• Customer Lifetime Value
• Loyalty Program Design & Effectiveness
• Mobile Commerce & App Performance

Operations

• Demand Forecasting and dump analysis
• Planning & Procurement
• Supplier Evaluation & Risk Assessment
• Labor force planning
• Total quality management
• Internal Fraud Analytics

Strategy and Finance

• Price Elasticity Analytics
• New Outlet Opening (Site selection)
• Replenishment Management
• Franchise Management
• Competitive Pricing & Benchmarking

Sales &
Marketing Analytics

• Sales Forecasting
• Channel & Distribution Analytics
• Marketing Mix
• Dealer Performance Scorecards
• Incentive Design & Administration
• Sales, Service & Marketing Performance Dashboards

Supply Chain
Analytics

• Network Planning & Route Optimization
• Spare Parts & Stock Projections
• Warehouse Capacity Planning
• Sales & Operations Planning- Manufacturing Integration
• Shipment Tracking & Freight Planning

Manufacturing

• Predictive maintenance
• Defect identification using Computer Vision
• OEE improvement
• Buffer optimization
• Device allocation Simulation
• Schedule Optimization
• Cycle Time Optimization

HR, R&D
and Finance

• Attrition modeling
• Resource Demand Planning & Simulation
• KPI Measurement & Reporting
• Category forecasting
• FP&A forecasting